Can mainstreamed alternative products retain their subversive quality or does commercialization always lead to de-politicization? In this paper researchers, Christian Fuentes and Maria Fuentes address these questions by examining the marketing of Oatly products – a popular Swedish brand that makes oat-based vegan dairy substitutes.
After nearly sixty years of pushing for food efficiency and the following negative effects on the environment, the survival of the public food market could be a strategic public planning tool to increase the demand for local and more sustainable food, and to shape the short-distance city. So writes researchers Manel Guardia, Nadia Fava, Josè Luis Oyon.
How and why do we shop? Central questions if you want to influence consumers to behave more sustainably. In a search for answers, Magdalena Petersson McIntyre and Anna Wester have analyzed a unique material consisting of consumption diaries in which people reflect on their own consumption.