Around the world, small and independent craft brewing companies have flourished in recent years, and craft beer seems to be at every pub and market place. Often, these products are promoted and consumed as part of place, bound up with locality and situated in global-local political and economic dynamics reifying and diffusing systems of meaning. Within the Gastrocert project – a JPI Heritage Plus project examining creativity and creative entrepreneurship in rural tourism – the research team of the partner countries Sweden and Scotland have explored craft brewers’ understandings of local entrepreneurship in rural areas.
Varför säger allt fler att de älskar sina jobb? Har det blivit ett krav på dagens arbetsmarknad att vi ska investera våra känslor i våra arbeten? Läs ett utdrag ur Magdalena Petersson McIntyres nya bok Att älska sitt jobb – passion, entusiasm och nyliberal subjektivitet.